K-12 students in Kenya, Paris, or San Diego all have one significant commonality: the environment. What Inconvenient Truth did for raising the bar on environmental education is, without a doubt, “global awareness?” I think whoever watches it, even if they don’t agree with the message, gets a clear picture of how different aspects [...]

If you are anything like me, you’ll have read a plethora of books about the impending climatic catastrophe were facing, and will have worked out the difference with this disaster story, is that is all backed up by science. Joy!
It comes as no surprise then, that as consumers we’re getting angrier at those companies [...]

Looking forward or wanting to get rid of one of your old computers? There are several ways you can do go get rid of your old computer(s) First you should know that everything electronic contains harmful chemicals and materials that can be recycled like glass, plastic, gold, copper, aluminum. Now to [...]

Living in Southern California we get plenty of sunshine (though admittedly it is currently raining). It’s therefore usually an ideal spot for home solar panels, however speaking with various people about it there are some common misconceptions, some conflicting, that people have.

1. It takes 30 years to get your money back. Of course it depends [...]

The best piece of environmental marketing communications to date (IMHO…)

Picking a good carbon offset provider can be very tricky and usually can take some work. There are some generally accepted key principles that you want to keep in mind while picking an offset provider. Most large offset providers have third party verification, which is when an outside company verifies that the offset provider says [...]

A must read for everyone interested in green marketing is Russell Davies’ presentation at Applied Green that took place last year. Russell is the big daddy of planners and communications strategists in the UK as well as globally. He brilliantly discusses potential routes to reinvent consumer capitalism, a cultural and economic phenomena/reality that has [...]

A few days a go I had found a article in Good Housekeeping which talked about what are these fancy names we put on products in the store like “natural” and “no CFC’s” and what they really mean to the consumer. I had read this article and knew about most of the labels and learned [...]