This is a bit off the classic green campaign (more of an ethical/charity campaign) but i find it brilliant nevertheless. We all do it every now and then: forget to lock our phone’s keypad and accidentally call the first person on our contact list. Usually some unlucky person by the name of Asi or Abigail [...]

Innocent is a brand that ‘gets it’ for so long now that we at the marketing planning/strategy community almost hate them for being so good…(na…we’re just jealous we really love them so very much). Unlike so many others that jump on the greenwagon, sustainability is ‘built into’ Innocent products and brand since day one and [...]

After a successful weekend at the south bank, the WWF giant boat & plane with thousands of names on them have been delivered to the House of Parliament. Let’s hope that MPs will get the message and support a truly effective Climate Change Bill.

When people don’t recycle, or leave the lights on, or driving their cars, the footprints they leave behind are to a large extent invisible and hence perceived to be intangible. That’s why one of the great challenges of environmental marketing is in brining to life the consequences of individual actions. This print done by Saatchi [...]

The Green Marketing Manifesto, John Grant‘s new book is out and everyone with an interest in the dynamics of green consumerism, the promises of sustainable business, the pitfalls of greenwashing and more should get hold of it. So for celebrating both the launch of Green Guys Global and John’s new book I have one copy [...]

Hello. I’m Asi and I’m really happy to be part of the Green Guys Global team. I’m a strategist at Poke and I will mostly write about green marketing stuff and tell you about really nice environmental campaigns. In my first post here I’d like to tell you about something I’m personally involved with – [...]