In a field by my parents’ house in Norfolk, my dad has planted 600 trees. Those trees will one day grow into a wood that my children will play in as they grow up. By planting those trees, my dad is being a good grandfather, even before his grandchildren are born, and I [...]

One of the big problems in taking action to change things is knowing where you are to start with. Lack of public information allows Governments to announce big funding increases, get the brownie points then only later is it revealed that the money was actually allocated some time back under a different scheme but with [...]

One morning I was walking to work in London when I passed a woman unlocking her shop on Old Bond Street. I noticed that all the lights in the shop were on, yet she clearly hadn’t been inside that day as the shutters were still down.
Realising the lights had probably been on all night, I [...]

It’s safe to say that the use of social networking sites worldwide has exploded in the past year, with popular sites seeing total visits increase by as much as 270 percent, according to a recent study by ComScore Inc. MySpace, alone drew more than 114 million global visitors in June 2007, a 72 percent increase [...]

At first glance, the above choice seems pretty straight forward. A new hybrid, like the Toyota Prius, gets much better mileage, so how can it not be the greener choice? A recent article on Cut Your Carbon Footprint says that in many cases buying a used car is actually better for the environment.

How is this [...]

Eco fashion is hot. It is cool that green lifestyle is in the trend but let’s make it more than that. I hear some people say that organic cotton is already a bit over. Now it’s eco silk! Bamboo! Whatever as long as it is eco chic!
Well, there are more reasons to wear organic cotton [...]

When talking green, people naturally tend to focus on vehicles, but the fact is vehicle emissions have nowhere near the impact that the building industry does.
Buildings and homes use more energy and are responsible for over 35% of all man made greenhouse gases and energy used worldwide. By “greening” every structure with existing technologies and [...]

It’s hard to remember what the world was like before we found out about climate change. For children it’s probably impossible. Yet ten or fifteen years ago Greens were still perceived as slightly crazy, unrealistic misfits – people who refused to engage in the eternal political battle between right and left, but instead wanted to [...]

Are you tired of the boiler plate, run of the mill action emails steadily filling your inbox? Sure you want to help out—you want to change the world, end the war, save the environment, and so on—but does it have to be so boring? Skim the petition, enter your information and details, maybe email [...]

Guerrilla marketing is one of the most effective methods available to small businesses and nonprofit organizations for increasing sales or expanding the reach of your cause. These unconventional techniques are designed to produce maximum results using minimal resources.
Today, the Internet provides the best medium to use guerrilla marketing in fast and easy ways. The most [...]