It is evidently striking that there are many, many companies and services that offer a ‘green edge’. I personally am very sceptical about such arrangements…but should we be?
If a normally non-green service can donate money to a worthy cause or initiative then should we be backing them over ‘conventional’ services. The question I think we [...]

The best piece of environmental marketing communications to date (IMHO…)

A must read for everyone interested in green marketing is Russell Davies’ presentation at Applied Green that took place last year. Russell is the big daddy of planners and communications strategists in the UK as well as globally. He brilliantly discusses potential routes to reinvent consumer capitalism, a cultural and economic phenomena/reality that has [...]

When people don’t recycle, or leave the lights on, or driving their cars, the footprints they leave behind are to a large extent invisible and hence perceived to be intangible. That’s why one of the great challenges of environmental marketing is in brining to life the consequences of individual actions. This print done by Saatchi [...]

Green campaigners and those concerned about the environment were once regarded as fringe activists, ‘tree huggers’ and ‘eco warriors’.
Belittled for their stance against things like road building, corporate pollution, urbanisation and 4×4s, and personified as lentil-eating vegans living in trees.
Now the evidence for man-made climate change is overwhelming with rapidly disappearing ice sheets, rainforest destruction, [...]

The Green Marketing Manifesto, John Grant’s new book is out and everyone with an interest in the dynamics of green consumerism, the promises of sustainable business, the pitfalls of greenwashing and more should get hold of it.

So for celebrating both the launch of Green Guys Global and John’s new book I have one copy up [...]