Category | Business

Is Green the New Cash Cow?

Posted on 28 April 2008

It is evidently striking that there are many, many companies and services that offer a ‘green edge’. I personally am very sceptical about such arrangements…but should we be?
If a normally non-green service can donate money to a worthy cause or initiative then should we be backing them over ‘conventional’ services. The question I think we [...]

Tags: ,

In Case You Missed It

Posted on 22 January 2008

The best piece of environmental marketing communications to date (IMHO…)

Tags: , , ,

Applied Green by Russell Davies

Posted on 10 January 2008

A must read for everyone interested in green marketing is Russell Davies’ presentation at Applied Green that took place last year. Russell is the big daddy of planners and communications strategists in the UK as well as globally. He brilliantly discusses potential routes to reinvent consumer capitalism, a cultural and economic phenomena/reality that has [...]

Tags: , ,

Our Actions Have Consequences

Posted on 15 November 2007

When people don’t recycle, or leave the lights on, or driving their cars, the footprints they leave behind are to a large extent invisible and hence perceived to be intangible. That’s why one of the great challenges of environmental marketing is in brining to life the consequences of individual actions. This print done by Saatchi [...]

Tags: , ,

How times have changed!

Posted on 12 November 2007

Green campaigners and those concerned about the environment were once regarded as fringe activists, ‘tree huggers’ and ‘eco warriors’.
Belittled for their stance against things like road building, corporate pollution, urbanisation and 4×4s, and personified as lentil-eating vegans living in trees.
Now the evidence for man-made climate change is overwhelming with rapidly disappearing ice sheets, rainforest destruction, [...]

Tags: , , ,

Great Book Up for Grabs

Posted on 09 November 2007

The Green Marketing Manifesto, John Grant’s new book is out and everyone with an interest in the dynamics of green consumerism, the promises of sustainable business, the pitfalls of greenwashing and more should get hold of it.

So for celebrating both the launch of Green Guys Global and John’s new book I have one copy up [...]

Tags: , ,

GGG Tees

Green Guys Global Tees Etsy Shop

Site Sponsors

Make Hay Ethical Web Design Green Website Hosting
Join Green Guys Global on Facebook Follow Green Guys Global on Twitter

Collaborate

Be a Green Guys Global Editor Contribute to Green Guys Global
-->

Video Content

Lord Monckton rap battles Al Gore – Climate-Gate?

The latest episode of Hip Hop News Parody show ‘Rap News’ deals with the lead up to potentially historic Climate Change meeting in Copenhagen, 7th December. Your host Robert Foster brings notorious figures from both sides of the debate together in the studio to have it out. Lord Christopher Monckton, the hereditary peer from Great Britain, finally gets the chance to pour his barrage of climate change skepticism all over IPPC darling, Al Gore. Who will win, and who will be rap battled into the ground to eat logic dust? Find out here on Juice Media’s Rap News.

Hugo Farrant

Other Videos: