Every now and again you find a company that makes you want it to be successful.  EF Cars -  a taxi company near Southampton, UK, is one such company.  To call it a taxi company however would do it injustice, as this is the first taxi company I’ve found dedicated to achieving carbon neutrality.

For convenience I took advantage of their on-line booking service (10% discount).  The night before pickup, I received a courtesy sms informing me about the car and driver.

We were greeted by Eric, an ex-IT consultant turned eco-entrenpenuer, and founder of EF Cars ‘Our aim is to provide a service that goes beyond people’s normal vision of a cab company’s service driver.  We have aspirations of a fleet of carbon neutral cars supplied by our own bio-fuel processing’.

Taking the short trip to Southampton Airport I started to imagine a day when all taxis were like the one I was in.  EF Cars significantly undercut the cost of the competition and the smaller carbon footprint, make the choice a no-brainer.  Why everyone wasn’t snapping up rides with this company was beyond me.  Surely this was one way individuals and companies could easily reduce their carbon footprint.

Despite my un-green flight (I did offset by a factor of 2 I hasten to add) our journey to the airport in a VW powered by bio-diesel (recycled oil) made me feel slightly less guilty.

Excellent service from a company with foresight of meeting the needs of the green economy.  I look forward to seeing their progress.

Link: EF Cars http://www.efcars.co.uk