Name: Adam Williams

Where I Live: London, UK.

What I do: For a living I work as a writer and account manager at a small publishing company, but what I do is run www.lifegoggles.com - an entertaining environment blog - where we focus on trying to save the planet in our own little way.

What I’ll be talking about on GGG: I like the unusual so will hopefully find some inventive and clever environmental stories to share with you. And I may have a rant about things that annoy me too.

What inspires me: The genius of people. A lot of eco-unfriendly design and ideas are born out of laziness and if people put some thought into it, it’s amazing what can come out.

Who I look up to and respect: There’s loads of other bloggers out there who have my respect and I look up to anyone who tries to lead an environmentally-friendly lifestyle as we don’t make it easy.

One last thing: I’m not really this serious you know. Honest.