When people don’t recycle, or leave the lights on, or driving their cars, the footprints they leave behind are to a large extent invisible and hence perceived to be intangible. That’s why one of the great challenges of environmental marketing is in brining to life the consequences of individual actions. This print done by Saatchi & Saatchi Copenhagen for the WWF does it rather nicely – it beautifully demonstrates that the survival of the forests is directly connected to what people consume.
