This is probably the fastest campaign ever.

A bunch of 10 strangers met for couple of hours, came up with some solid ideas, exchanged few emails and after only a week(!), a simple, single-minded and hopefully effective campaign was born!

Well done to all people involved.

The Canvass Your MP campaign aims to encourage members of the public to engage with their local MPs on the climate change bill issues by going to meet them in person. When they need our vote, MPs are going door-to-door to convince us why they deserve our support. We want to flip this practice and get people to canvass their MPs to convince them to press for a stronger, more effective bill.

There’s nothing like a bit of one on one time to convince someone of your true feelings and many people feel passionately that the it’s time for the politicians to pull their fingers out of their a**e and to start taking positive, effective, cross-party action on Climate Change.

This is a politics neutral campaign. The issues are far more serious and urgent than any petty party-politics and herd-voting. We want to know who is serious about tackling climate change and who is just paying lip service to make him/his party look good.
Canvass Your MP is providing three easy steps for you to take action.

1. If you don’t already know your MP you can find out by entering your postcode into the Find Your MP website.

2. Contact your constituency MP at their surgery. You can use this website to find telephone numbers and surgery times.

3. As soon as you get a response from your MP, saying that they will (or won’t) support the 80% target, let us know by reporting back.

The Canvass Your MP website will show people taking their future into their own hands, proving that the power of the individual is an amazing force. The more people that meet their MPs to discuss their thoughts about the Climate Change Bill the more informed the Government will be and the more likely they will vote for the 80% target.

Thanks ever so much to Jez from Make Hay Ethical E-media for putting the wonderful site together in no time.

This video made my day. It’s small, it’s real, it’s brilliant.

It’s a great example of how media is changing from something through which to disperse information to becoming a tool for (collective) action. It’s a little long, but worth the patience.

“As citizens and as consumers, we may not be able to wield a great deal of power. But when we do things together, our power is ridiculous!”

Carrotmob Makes It Rain from carrotmob on Vimeo.

This is a bit off the classic green campaign (more of an ethical/charity campaign) but i find it brilliant nevertheless.

We all do it every now and then: forget to lock our phone’s keypad and accidentally call the first person on our contact list. Usually some unlucky person by the name of Asi or Abigail (or Armani if you’re well connected ;-)).

Belgian ad agency Duval Guillaume came up with a clever campaign that turns accidental calls into accidental donations to the Belgian League for the Blind. They’re asking people to add ‘A Blind Call’ to their list of contacts (for those of you in Belgium, the phone number is 070 222260). Every time the number is called, A Blind Call is given a cut of the call’s proceeds. Calls are cut off after 30 seconds, and the cost to the dialler is never more than EUR 0.75.

Not only will the proceeds help the League for the Blind fund useful projects and research for sight-impaired people, every Alice, Alan and Abdullah will be spared a few coat-pocket soundtracks.

Border genius - I wish I had thought about it…

Check it here (In French/Dutch)

Story via Springwise

Innocent is a brand that ‘gets it’ for so long now that we at the marketing planning/strategy community almost hate them for being so good…(na…we’re just jealous we really love them so very much). Unlike so many others that jump on the greenwagon, sustainability is ‘built into’ Innocent products and brand since day one and ever since they keep leading.

And now they’ve done it again with a brilliantly simple campaign : Buy One, Get One Tree

Buy One, Get One Tree is a lovely initiative where they plant a tree for every carton of innocent smoothie you buy and there’s a virtual forest where you can see your trees and a treeometer to see how many have been planted.

There’s even a widget for your blog to show how many you’ve planted by proxy.

From an engagement (one of the hottest buzz words of recent years) marketing point of view it is just oh so smart as you actually need to register the number on the pack to plant your tree, which means that they encourage you, the customer, to actively do some goodness by logging on the website and ‘plant’ your tree.

Kudos to you Innocent!