If I am distracted from the environment I stop caring. I have recently moved into a new flat, a stressful enough task, especially when you are moving in with your girlfriend for the first time. Biodiversity loss, ice caps melting, or encroaching desertification seem like nothing compared to who waters the flaccid basil plants or understanding how to work the new sulphur-washing machine. During this time of transition my recycling was non existent and I cared for nothing outside of our small studio. But now the storm has blown itself out, we’ve unpacked, the basils dead, the dusts settled and I can once again see what I’ve been ignoring, my self interest readjusted back to normal and I am again concerned about the environment.

What I’m really concerned about is that recession society will mirror my psyche during the flat move. I ignored the outside world, long term and sometimes slightly abstract goals like council tax during my house move, what happens if society forgets environmental ethics and edges away from things like green consumerism.

It is a well known pattern that a recession is bad for green consumerism. What I mean by green consumerism is the everyday products which are promoted for their green credentials, fair trade tea, locally sourced wine, and seaweed fishcakes from a sustainable fish farm in Bognor, whatever. This stuff is more expensive than its competitors; the way it makes profit is not via traditional competitive advantage but through a moral and ethical advantage. As people get poorer, suddenly ‘no union tea’ seems more appealing and the 35p extra you pay for a fair-trade logo seems extravagant. We find it easier to avoid these small ethical choices in the same way I found it easier to stop recycling. But the problem with the cheap alternative is that they often have a larger environmental impact. They are sold so cheap because of inhumane wages, sidestepping regulations and exploiting land. In addition to this there is a lack of transparency when looking into their sources and production lines, this in turn strengthens the selective memory of a cash strapped recession consumer.

Article by Alex Scrase

Hmmm, a tricky question with no easy answer. Undoubtedly, uncontrolled and mass market-driven consumerism isn’t. However, it may be more appropriate to turn the question on its head and ask if sustainability is possible without consumerism. After all, green markets exist because different producers (including fair trade, organic and renewable producers) are able to sell to consumers at a profit. If people don’t buy then the economy stagnates. Clearly the key is to ensure that production is sustainable and fair. That’s where consumer power comes in – if more people can be convinced of the benefits of buying from fair trade and sustainable sources then the larger, more dominant companies have to change their policies otherwise face the consequences. Sustainable consumerism can make an important contribution but we need more people to heed the message.

Dr. Gary Robertshaw

The Green Providers Directory

If you are anything like me, you’ll have read a plethora of books about the impending climatic catastrophe were facing, and will have worked out the difference with this disaster story, is that is all backed up by science. Joy!

It comes as no surprise then, that as consumers we’re getting angrier at those companies that talk green, but fail to live up to our expectations. My latest annoyance is the industry of excess packaging. Cling wrapped vegetables, biscuits that come in several wrappers, box after box, after box… Does the consumer really want so much waste?

The Industry Council for Packaging and the Environment argues that ‘Just because we can recycle most materials doesn’t mean we should. Some packaging is simply not worth recycling because it takes a disproportionate amount of energy to collect, clean and transport the materials’(1) . This argument can be turned around, what about all the energy and materials it takes to produce packaging in the first place? More plastic (which comes from oil), more paper, more ink. It’s a rather basic point of view but I personally believe that more packaging not only means a greater cost to the environment, but a greater financial cost to the consumer. The Recycling Consortium estimates that packaging waste constitutes approximately 24– 30% of household waste in the UK and represents £6.50 for each £50 spent (13% of the average shopping bill) (2).

At this point if you don’t really care too much about this issue, let me remind you about all those extra journeys forcing you to take this extra rubbish out to the bin. Not only are you paying more financially, but it’s also costing you more time as well.

I’ll tell you what else makes me angry – people that don’t pay the correct postage (stick with me on this, it will make sense in a moment). The day arrives when it looks like something interesting has arrived through the post (apart from further rubbish). You go to the post office to pay, and your hopes are dashed. They’ve got you again. More stuff you never wanted and you’ve paid for it again.

I hate excess packaging and recently I found a way to channel all my annoyances into something constructive. I’ve found a way to turn those coy consumer woes into costs for the industry.

Conveniently many companies put their address on produce packaging so you can complain if you are dissatisfied. Save up your junk mail envelopes, get yourself a nice batch of penny stamps, and the next time you get something from the shop that has more layers of packaging than the skin of an onion, place it in that used envelope, and send it back to the company with a penny stamp on the front. Personally I like to write something on the front like ‘We want less waste’. The resulting factor? The company has to pay to get their waste back and you feel satisfied that you’ve stuck your two fingers up at a system we never wanted in the first place. Most important of all, hopefully the company gets the message.

I know it’s not the most pressing environmental issue, and I know that there are a whole swathe of other things much more constructive to reduce your impact on the environment, but it sure does make me feel good.

Just remember, consumers are the masters in any consumption society.

(1) INCPEN, The Industry Council for Packaging and the Environment Waste Management Factsheet, http://www.incpen.org/pages/userdata/incp/wastemanFS.pdf 16 Jan 2008

(2)The Recycling Consortium, www.recyclingconsortium.org.uk

Recently I had been sent a e-mail with a link to this wonderful video that explained that as consumers most of us don’t see or see too little of what the big picture has to tell us about what the real cost of what it takes to produce a product in terms of money, content and pollution to create and make a item we see in a store.

There are five steps in the process of creating product. First there is extraction of natural resources next comes the process of production made from the natural resources, chemicals etc. then comes distribution at your local stores which leads people to consume or buy a product and finally the disposal of the product. This short video digs deeper into these five steps in making and distributing from life to death of a product. The short movie with Annie Leonard is about 20 minutes long which you can see at The Story of Stuff with Annie Leonard also on their web page you can watch, download the video which is about 55mb in size, or you can even buy a DVD with this video for $10. I recommend this video for everyone to watch especially for the real consumers that keep buying products more than what the average person may buy in a given month or year. Spread the word about this video it may even get you thinking about what you even buy for the holidays, birthdays party’s or even things you buy for your own self.

Toilet paper is one of those things we generally can’t ‘live’ without. We all buy it and I’m sure those of us who choose to buy a recycled toilet/tissue paper have often happily purchased Nouvelle. Safe in the knowledge that you are doing your bit.

Afterall it has a Woodland Trust badge on it and everything – it must be OK? Surely…

Well, sadly the reality is far more murky. Nouvelle is produced by Georgia Pacific and according to the WWF Report on how companies source fibres for tissue paper they don’t fair so well. For example “Land rights conflicts, forest destruction, irresponsible plantations management and illegal harvesting of timber are key issues associated with many of these forest regions”.

To learn more about the specifics of the tissue industry reports go to the WWF website, the information there is much more in-depth than I want to go into in this post and makes for an enlightening read.

But there is more to this story.

Georgia Pacific is owned by Koch industries and those of you out there that already know Koch industries will understand why this information might lead you to change brands. Surprisingly a lot of consumers have probably never heard of Koch even though they are the largest privately owned company in the world – no, really.

Dig a little deeper.

As ever, the Internet is your friend and you can find out a lot of information on your own – here are a couple of interesting links – both of which are from the U.S Department of Justice:

Koch Industries Indicted For Environmental Crimes At Refinery

Koch Industries To Pay Record Fine For Oil Spills In Six States

Wow! and we are just getting warmed up, these guys have been busy for sure. I don’t think I need to go much further – you get what I’m getting at.

The alternatives.
Getting back to toilet paper then, there are alternatives that do come from managed sources. According to the WWF report, looking for the FSC logo on packaging will help as this is the only standard they recognise as assurance that “If virgin fibres are used they need to come from forests managed to the highest environmental and social standards”.

SCA Tissue produce the Naturalle brand in the UK which is 100% recycled and available to UK consumers.

More information on recycled brands here.

Hopefully the WWF will have a new report soon and we will see if anything has changed in the world of tissue and toilet paper. As we effectively flush or trash 270,000 trees per day this is no place for toilet humour.