Ever asked yourself why what you can call ‘green aesthetics’ are so unimaginative? Best case in point is energy-efficient light bulbs - why are they so generically bad looking?

Well, not any more thanks to Hulger Design that decided to marry beauty, personality and low-energy light bulbs in their Plumen Project. And the result is simply stunning. It’s still in prototype but will soon be available for purchase.

We need more ideas like that!

Read more here:  Kevin Roberts - CEO of Saatchi & Saatchi Worldwide on sustainable design