Eco fashion is hot. It is cool that green lifestyle is in the trend but let’s make it more than that. I hear some people say that organic cotton is already a bit over. Now it’s eco silk! Bamboo! Whatever as long as it is eco chic!

Well, there are more reasons to wear organic cotton than because of its coolness or quality. And these reasons last for longer than a fashion season. Conventional cotton kills. Worldwide thousands of people die yearly because of pesticide related illnesses. Not to speak of the children getting blind or the environmental impact of all those chemicals. There is a clear alternative: organic cotton is free of pesticides and pays off better for the farmers. And that cotton carries wonderful, positive stories.

Last year I visited organic cotton farms and production places in Turkey and Uganda. In Northern Uganda, in the region around Lira, there is as much as 27 thousand farmers growing organic cotton.

It was quite a trip from Kampala, it takes about six hours on extremely bad roads. This area has been under control of the cruel guerilla Lord’s Resistance Army until very recently. Now the area is calmer and the farmers, who lived in refugee camps, are living on their lands again. Until one, two years ago they had to go to their lands with fear and go back to the camps before the evening fell.

The farming life now looked all quite romantic to me: traditional huts, some chickens running around, people chatting or working on their fields. But of course there is a lot of extreme poorness and insecurity about life’s basics as well.

The farmers have small fields with different crops. They do not make use of irrigation, so depend on the rain seasons that occur a few times per year. Next to cotton they grow sesame, red peppers and vegetables for local consumption. The income from cotton and sesame, which is exported, gives income which the farmers can use to send their children to school or buy medicines from. From the extra income they gain with growing organic, the farmers can afford building small houses which give more security and protection.

The farmers are united in a cooperative with chosen representatives. What makes a difference here, is that the organic farmers are trained in methods to prevent their crops in a natural way. For example by planting red peppers around the cotton. Animals don’t like peppers and as a side effect you also produce peppers. Another part of growing organic is using crop rotation. The different crops use the ground differently, which keeps the soil fertile, so one does not need artificial fertilizers to pumped into the ground. The crop rotation also results in a more efficient use of the landfill and a higher production. In this way it is also more economic. And of course the non-organic farmers are very interested to see what their neighbors are doing…

In the end, the social effect of this organic cotton project might be even bigger than the ecological impact. The farmers get a guaranteed price and buy for their cotton, they get training and a organic bonus of twenty percent. This can really mean the difference for sending their children to school or having a proper housing.

Frans Prins is managing director of the Grass Routes Foundation, a young international NGO working in the field of sustainability and design. He is also one of the founders of the new, green fashion label Pamoyo. For the first collection, Pamoyo used organic cotton from Turkey and Uganda and recycled vintage elements.
www.grass-routes.org
www.pamoyo.com

If you are anything like me, you’ll have read a plethora of books about the impending climatic catastrophe were facing, and will have worked out the difference with this disaster story, is that is all backed up by science. Joy!

It comes as no surprise then, that as consumers we’re getting angrier at those companies that talk green, but fail to live up to our expectations. My latest annoyance is the industry of excess packaging. Cling wrapped vegetables, biscuits that come in several wrappers, box after box, after box… Does the consumer really want so much waste?

The Industry Council for Packaging and the Environment argues that ‘Just because we can recycle most materials doesn’t mean we should. Some packaging is simply not worth recycling because it takes a disproportionate amount of energy to collect, clean and transport the materials’(1) . This argument can be turned around, what about all the energy and materials it takes to produce packaging in the first place? More plastic (which comes from oil), more paper, more ink. It’s a rather basic point of view but I personally believe that more packaging not only means a greater cost to the environment, but a greater financial cost to the consumer. The Recycling Consortium estimates that packaging waste constitutes approximately 24– 30% of household waste in the UK and represents £6.50 for each £50 spent (13% of the average shopping bill) (2).

At this point if you don’t really care too much about this issue, let me remind you about all those extra journeys forcing you to take this extra rubbish out to the bin. Not only are you paying more financially, but it’s also costing you more time as well.

I’ll tell you what else makes me angry - people that don’t pay the correct postage (stick with me on this, it will make sense in a moment). The day arrives when it looks like something interesting has arrived through the post (apart from further rubbish). You go to the post office to pay, and your hopes are dashed. They’ve got you again. More stuff you never wanted and you’ve paid for it again.

I hate excess packaging and recently I found a way to channel all my annoyances into something constructive. I’ve found a way to turn those coy consumer woes into costs for the industry.

Conveniently many companies put their address on produce packaging so you can complain if you are dissatisfied. Save up your junk mail envelopes, get yourself a nice batch of penny stamps, and the next time you get something from the shop that has more layers of packaging than the skin of an onion, place it in that used envelope, and send it back to the company with a penny stamp on the front. Personally I like to write something on the front like ‘We want less waste’. The resulting factor? The company has to pay to get their waste back and you feel satisfied that you’ve stuck your two fingers up at a system we never wanted in the first place. Most important of all, hopefully the company gets the message.

I know it’s not the most pressing environmental issue, and I know that there are a whole swathe of other things much more constructive to reduce your impact on the environment, but it sure does make me feel good.

Just remember, consumers are the masters in any consumption society.

(1) INCPEN, The Industry Council for Packaging and the Environment Waste Management Factsheet, http://www.incpen.org/pages/userdata/incp/wastemanFS.pdf 16 Jan 2008

(2)The Recycling Consortium, www.recyclingconsortium.org.uk

Green campaigners and those concerned about the environment were once regarded as fringe activists, ‘tree huggers’ and ‘eco warriors’.

Belittled for their stance against things like road building, corporate pollution, urbanisation and 4×4s, and personified as lentil-eating vegans living in trees.

Now the evidence for man-made climate change is overwhelming with rapidly disappearing ice sheets, rainforest destruction, population growth, species extinction, hurricanes and extreme weather patterns as billions of tonnes of carbon are pumped into the atmosphere every year.

In response, it’s now trendy to be ‘green’ as everybody from the newly green Tories to major banks to supermarket chains to ‘eco’-airlines is keen to show their concern for the environment. Not a day goes by without another announcement that another major business is going green.

But how ‘green’ are these corporations really and how sincere are they in their commitment to the environment? Can a supermarket that uses palm oil obtained from cleared rainforests in its food products and which flies ‘organic’ food half way around the world clocking up a huge carbon footprint be considered green because it asks customers to re-use their plastic carrier bags? Clearly, much of the recent surge to become green is a cynical ploy aimed at capitalising on consumer concerns and increasing profits.

Don’t be fooled! Remember, buy locally produced food. Buy food grown organically, free from pesticides and harmful chemicals. And buy Fairtrade-certified products. For more advice, tips and a list of companies offering truly green products and services see The Green Providers Directory (www.search-for-me.co.uk)

THE GREEN PROVIDERS DIRECTORY

I set up The Green Providers Directory in 2006 in an effort to encourage more consumers to use environmentally friendly, ethical and organic goods and services. I have deliberately set out to make the directory not-for-profit and run it in my spare time out of a genuine commitment to furthering the ‘green’ cause and out of a duty to try and reduce the widespread damage being done to our planet. Whilst there are many green sites that cover environmental damage and discuss the problems of climate change, I felt that they lacked proactivity and failed to engage mainstream consumers, which is needed to facilitate change on a global scale and not just stimulate debate amongst core eco-consumers.

The premise of the directory is based on consumer power. That is, if large numbers of consumers can be educated and convinced of the dangers of climate change, then their combined demand for greener goods and services will cause a paradigm shift in buying behaviour and force companies to adopt policies that reduce harm to the environment

Each company listed has been vetted against their stated ethical policy and a demonstration that they are contributing in some way to combating climate change and environmental damage. We routinely reject applications because they fail to meet these criteria. I have also been keen to avoid associations with ‘pseudo-green’ national corporations who are using the growing concern to jump on the green bandwagon, whilst continuing to pursue non-sustainable business practices. To that effect, you will not find supermarkets, car makers, tobacco companies, etc…anywhere in the directory. As The Green Providers Directory is privately owned and not-for-profit there is no requirement to affiliate with any particular company - it’s completely unbiased and independent.

The basic concept is that visitors to the site can be confident in finding true green companies for all their everyday needs. The advice given is impartial and there is no active selling. This gives the site a point of differentiation from other ‘green’ directories and instills greater credibility.