Toilet paper is one of those things we generally can’t ‘live’ without. We all buy it and I’m sure those of us who choose to buy a recycled toilet/tissue paper have often happily purchased Nouvelle. Safe in the knowledge that you are doing your bit.
Afterall it has a Woodland Trust badge on it and everything – it must be OK? Surely…
Well, sadly the reality is far more murky. Nouvelle is produced by Georgia Pacific and according to the WWF Report on how companies source fibres for tissue paper they don’t fair so well. For example “Land rights conflicts, forest destruction, irresponsible plantations management and illegal harvesting of timber are key issues associated with many of these forest regions”.
To learn more about the specifics of the tissue industry reports go to the WWF website, the information there is much more in-depth than I want to go into in this post and makes for an enlightening read.
But there is more to this story.
Georgia Pacific is owned by Koch industries and those of you out there that already know Koch industries will understand why this information might lead you to change brands. Surprisingly a lot of consumers have probably never heard of Koch even though they are the largest privately owned company in the world – no, really.
Dig a little deeper.
As ever, the Internet is your friend and you can find out a lot of information on your own – here are a couple of interesting links – both of which are from the U.S Department of Justice:
Koch Industries Indicted For Environmental Crimes At Refinery
Koch Industries To Pay Record Fine For Oil Spills In Six States
Wow! and we are just getting warmed up, these guys have been busy for sure. I don’t think I need to go much further – you get what I’m getting at.
The alternatives.
Getting back to toilet paper then, there are alternatives that do come from managed sources. According to the WWF report, looking for the FSC logo on packaging will help as this is the only standard they recognise as assurance that “If virgin fibres are used they need to come from forests managed to the highest environmental and social standards”.
SCA Tissue produce the Naturalle brand in the UK which is 100% recycled and available to UK consumers.
More information on recycled brands here.
Hopefully the WWF will have a new report soon and we will see if anything has changed in the world of tissue and toilet paper. As we effectively flush or trash 270,000 trees per day this is no place for toilet humour.

Turn off any light you do not use.
Do NOT race off in your car when you are stopped at a traffic light and it turns from a red light to green. Just ease off.
Buy “as new”: each time you can. A car is a car. Second hands can be quite cheaper and reliable.
Recycle what you can, re use what you can, give what you can and only as the last resort, throw away things.

